A small amount of research into the makeup of your audience will reap large benefits on presentation day. It involves gathering information about the people who will be listening to and be affected by your talk. Much of what you need to know about your audience can be learned by getting detailed answers to the four questions:
- Who are they ?
- What do they know and expect ?
- What do they feel ?
- What will persuade them ?
Receptive or Unreceptive
